Scion's iQ plans on being the 'third car,' or the car people use to get around cheaply. Not only is the iQ very affordable right off the lot, but it has one of the highest fuel efficiency ratings in the U.S. with a combined 37mpg.
Many, if not most, families run out and buy a second car. How would they get along without it? But Toyota thinks that its Scion iQ minicar is finding a spot outside the two-car garage. It's being bought as a third car.
The three-plus-one seater, not much bigger than a Smart car, starts at $15,995 and is finding its place with more affluent households, Jack Hollis, vice president of Scion sales, tells Bloomberg News.
"The early indication is it's more of a third vehicle, and a little more of a higher-income buyer," Hollis tells Bloomberg's Alan Ohnsman. "This is the highest mpg car in the country, non-hybrid, and what I think is happening is people are seeing that."Click to Read More
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