New Youth Marketed FR-S "Halo Car"

The new Scion FR-S stole the show in Detroit during its 2012 Auto Show with its unique design, sleep exterior, and impressive engine. The sporty new FR-S promises to keep Scion's "youth" oriented target audience happy, while also showing that Scion can still earn rave reviews:

"Now 8 years old, Scion knows what it is. And executives are hoping the Scion FR-S, an upcoming rear-wheel drive sports car designed to appeal the young enthusiast, will serve as a statement of brand identity. 

"I think bringing out a halo car for any brand is critical," Scion Vice President Jack Hollis told reporters on Monday shortly after introducing the FR-S at the North American International Auto Show in Detroit. "I think we've matured enough over 8 years to not only want a halo, but kind of need one. You need to solidify what your brand is about." 

The FR-S is one of two Scion products slated to hit showrooms later this year. While the iQ subcompact has raised a few eyebrows, the FR-S has already earned rave reviews. Motor Trend, invited to review the car ahead of lauch, said it may very well redefine the entry-level enthusiast car segment."

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2012 Camry - Safe, Reliable, Affordable

The all new 2012 Camry is ready to hit the sales floor! Are you?

The new Camry L series has a starting MSRP of just $21,955! Safety is not compromised for price as it comes equipped with 10 standard airbags including side, and Blind Spot Monitoring so the car can "See for you" as you will be alerted when drivers hide in your blind spot.

Power is also not sacrificed, with 178hp engine you get 25/35MPG, and that's just the start of the new technology Toyota's incorporating. Inside you'll see Entune, a collection of popular mobile apps and data services to help you get from point 'A' to point 'B', or just to provide you with music with access to over 750 radio stations.

Sound exciting? We think so! Click here to learn more about the new 2012 Camry, or to purchase one today visit our  Website! Don't forget to "Like" our Facebook page to stay up to date on our latest prices, discounts, and other information!

Toyota's GT 86 Honors Its Ancestor: Video

Ever heard of the Toyota Sports 800? Without it, later sports models might never have existed.

Toyota’s Sports 800 was the company’s first attempt at building a sports car. Even by mid-1960s Japanese standards, it was a modest effort; after all, the production version made only 45 horsepower from its 800-cc, twin-cylinder boxer engine.

Still, that was enough to get the targa-roof coupe to a top speed of 100 miles per hour, thanks to the car’s aluminum construction and curb weight of just 1,279 pounds. While some 3,100 Sports 800 models were built between 1965 and 1969, few were exported and only about 300 survivors remain today.

Without the Sports 800, later Toyota sports cars like the range-topping 2000 GT and Supra might never have existed. That’s why this video, found on Cars UK, is so significant: it shows both Toyota’s first sports car, alongside of Toyota’s reborn sports car, the new GT 86/ Scion FR-S.

Both are lightweight coupes with modest horsepower and nimble handling, but that’s where the similarities end. While small by modern standard, the new GT 86 positively dwarfs the Sports 800, and it’s difficult to imagine driving something that small on public roads. Clearly, the Sports 800 was designed for a different time and a different place.

The video is a fitting tribute to the car, and it embraces the Japanese concept of honoring one’s ancestors. We hope that 46 years from now, there’s a follow-up video, featuring the 2012 GT 86 next to Toyota’s latest lightweight sports coupe effort.

Read more http://www.motorauthority.com/news/1071087_toyotas-gt-86-honors-its-ancestor-video