The new 2012 Prius C brings a new level of hybrid efficiency to the line, boasting 53 MPG city, and 46 MPG highway. Not only does this save you at the pump, but the pricing on the new Prius are quite eye catching.
Touted as the “gateway to the Prius family,” Toyota introduces its new 2012 Prius c subcompact with a $18,960 starting price. This compares to the standard Prius Liftback’s $24,000 base MSRP.Click to Read More
Four grades — labeled One, Two, Three and Four — are offered with the top-line model having a $23,230 starting price. The Prius c, with “c” representing “city,” is designed to be an urban-friendly vehicle that will appeal to younger consumers.
It’s smaller than the midsize Prius Liftback — 19.1 inches shorter and 542 pounds lighter. Toyota boasts the Prius c has the “highest-rated fuel economy estimate of any vehicle without a plug.” Its estimated fuel-economy rating is 53 miles per gallon city, 46 mpg highway and 50 mpg combined. These figures fit real-world conditions, with the test vehicle, driven roughly 70 percent on the highway, getting between 49-51 mpg.
Like its larger sibling, the Prius c is propelled by Toyota’s Hybrid Synergy Drive system, basically consisting of a gasoline engine, electric motor with continuously variable transaxle and a nickel-metal hydride battery. The gas engine is a 1.5-liter four-cylinder, producing 73 horsepower and 82 lb.-ft. of torque. Teamed with the electric motor, total hybrid system output is 99 horsepower.
Acceleration is respectable, with hard throttle coaxing a soft whirring sound. Steering is responsive and ride quality is good, albeit on the firm side.




